Product Designer · Bengaluru

I design products that are
clear
and still feel human.

Product designer, 4+ years in fintech, B2B SaaS and luxury retail at Jio Platforms, Reliance’s technology arm. Research, flows, UI, prototypes, handoff. Before any of it I go and find the why: why the business needs this, why a person would care, why the problem is there at all.

See the work↓Résumé

Worked withJio Platforms·Reliance Jewels·AJIO Business·Swadesh·Drippin’gear.

Selected work

Four problems, from framing to shipped.

Fintech FlowsDashboard DesignUser Research

Designed the online enrolment for a gold savings scheme

Reliance Jewels, a jewellery retail chain. In-store only until this, then a dashboard to watch how it was doing.

₹80 Cr

a year, from a channel I built

View case

B2B CommerceField ResearchContent Design

Redesigned a wholesale product page from shop-floor research

AJIO Business, a wholesale app where shop owners across India buy stock in bulk, sold by the pack.

8.8L

merchants buy their stock here

View case

Design SystemsAI WorkflowDocumentation

Rebuilt a design system that had no reasons in it

Reliance Jewels, the jewellery retail and e-commerce arm of India's largest retailer.

1552

design tokens the team builds from

View case

The proof

Where the work actually landed.

₹80 Cr

I opened a sales channel that did not exist

A gold savings scheme you could only join inside a shop, until I designed the online enrolment. 7.1% of everyone who started it paid, from a baseline of zero

4 → 1

I merged four data sources into one view

Store teams and leadership had been reading four half-pictures and deciding from whichever was loudest

0K+

I mapped the edge cases across the catalogue

Inventory and compliance journeys, documented far enough that engineering could build straight from them

0

I rebuilt a design system a model can read

Reliance Jewels, from zero. 1552 tokens and 45 components, every one of them documented and checked before it ships

9.9/10

I audited accessibility on a luxury storefront

24 contrast failures traced back to 8 shared colour tokens, then fixed once at the source instead of screen by screen

₹500 → ₹850

I reworked the cart and people spent more

Drippin’gear., the D2C brand I ran on the side. 0 to 500+ orders, no paid apps

How I think

Most of what goes wrong in an interface went wrong before anyone opened Figma.

My degree is in psychology, and I use it on the screens where money moves. I sort out the structure and the words first, because that is where most of the damage happens. Then I own the rest of it, from framing the problem to the handoff engineering builds from.

Behaviour first

People decide whether to trust you at the step where money moves. I design that step first, then work backwards.

Architecture first

Most usability problems are structural. I fix the structure and the labels first, so the UI lands on solid ground.

End to end

FramingResearchFlowsUIPrototypeHandoff

One owner from problem framing to dev handoff, with a spec that answers questions before engineering asks them.

The path so far

Nov 2022 – Present

Product Designer (UX/UI) · Jio Platforms

Reliance Jewels: in the store a salesperson carries the trust for the gold savings scheme. Online there is nobody, so the screens have to do that job. I designed the enrolment and it now brings in ₹80 Cr a year. Then the dashboard I built to watch it showed 91% of people quitting on a page I had drawn.
Before rebuilding their abandoned design system I went and found out why the last one died: Figma and the code had drifted so far apart that engineers had stopped trusting Figma and read values straight from source. The rebuild is 1552 tokens and a library that cannot drift again.
Store teams were opening four different dashboards before one decision, so I pulled them into a single surface and built the chart components the design system had been missing.
AJIO Business: I sat in shopkeepers' shops across three cities before touching the wholesale buying page, because there every tap is a margin calculation. Then I redesigned it around how they actually decide.
Swadesh: I used the site the way a blind customer does, screen reader on, before running any audit on it. It was the worst of seven luxury platforms I benchmarked, and I fixed the failures at their root instead of patching components.
Brought our new junior designers onto the design system and the way we work, through workshops built around outcomes rather than deliverables.

Nov 2023 – Jun 2026 · Part-time

Founder & Product Designer · Drippin’gear.

Margins got thin and I wanted to know why before I spent more on ads. The answer was in the cart, so I rebuilt that, and average order value went from ₹500 to ₹850 with no paid apps.
I owned the store, the Meta ads and the P&L across 0 to 500+ orders. It is where design met a real commercial loop.

Jan 2022 – Nov 2022

UX Designer (Content & Flows) · Siply

Siply's users were putting money into an app for the first time, most of them on their first smartphone and many of them low-literacy. I wrote and designed the identity, micro-savings and lending flows across 10+ Indian languages, and drop-offs fell about 30% after release.

Before design